Data Driven Decisioning
Our proprietary, market-proven scorecards drive payment profitability. Capital’s team of analysts and data
scientists develop and model scorecards by evaluating customer, payment and portfolio performance data.
Combining computer science, statistics, and technology — along with sound business sense—they ensure
precise, consistent segmentation and forecasting.
Powerful and profitable acquisition strategies are born from the dynamic partnership between our marketing team
and data scientists. We produce engaging print and digital consumer messaging and collateral reaching our
consumers across the United States.